Tips for Website Copywriters:Beginners guide for Becoming a Copywriter

The important tips for website copywriters, which I am going to share in this post, are considered a must read for a beginner who aspire for becoming a copywriter and making a career in online freelance copywriting work. The article, therefore, would greatly help particularly those freelance writers with creative writing skills who desire to take up copywriting work for the web as their profession.

Copywriting work as a career option

Freelance website copywriters with good command in English have a great demand on the internet these days. These article writers are mainly utilized for copywriting work for websites on various topics on behalf of the clients owning their own sites. Therefore, if you aim at becoming a copywriter and follow the valuable tips given below for website copywriters, you have a goldmine open before you. You can be one of the most successful freelance copywriters or technical writers for the web on various categories of subjects provided you are able to develop the skills to write fresh original web contents and grasp the strategies and tactics to optimize the contents for Search Engines to help elevating the clients’ websites to higher search engine rankings. For learning these SEO (Search Engine Optimization) skills one can take the help of many good learning blogs, e-Books and other resources freely available on the internet that are specifically meant for beginners. I can recommend one such free tutorial by PeterHoggan, which contains extremely useful tips for aspiring website copywriters for becoming a successful freelance copywriter.

Copywritingtips for beginners

Let me share below few essential copywriting tips for beginners, which I am sure would immensely help the aspiring freelance website copywriters seeking to make a career in freelance copywriting work.

1. The text of the web content should be simple and easy to read. Here are some broad guidelines for sizes of the contents:

i. Sentences: less than 20 words;

ii. Paragraphs: less than 60 words;

iii. Page Word Count: 350 plus;

2. Try to use the most powerful word in English language 'you’ in writing your web contents;

3. As a copywriter when you want your readers to actually do something that requires action at the end of your piece, whether it is to buy a product, get some services or anything else, the structure of your writing should be such that it first grabs the readers’ attention, creates interest, inspires desire and then calls for the action;

4. Think carefully and find out those words (keywords) which your target readers are likely to use for searching your web page and use them as anchors around which the contents are to be developed.The following sites may help you to find the popular keywords for writing your content page:

i.wordtracker.co;

ii. wordstream.com/keywords;

5. Create brief key word-loaded effective headings for your contents that present accurate, complete and concise information about the subject;

6. Ensure that your site links your readers to other information and there are back links to your site from other sites also;

7. Write about benefits and not about features of the products or services you are writing about in your contents;

8. Edit and re-edit your contents for any grammar, punctuation or spelling mistakes;

How to get copywriting clients

Once you have developed the initial skills and you are able to write few original articles per day for the web that would mean you have acquired reasonable expertise that online writers need for becoming a copywriter to provide copywriting services to their clients and you are ready to become one among many professional freelance copywriters. Now let me give few tips on how you, as a beginner, can try to get volume of writing assignments for freelance copywriting works.

Freelance website copywriters can create their own websites which may be used to market them as writers not only to draw new clients but also to assure casual visitors that they can provide the desired article writing services. Then, there are also several websites that allow professional website copywriters to bid for writing assignments for the web on behalf of their clients one of which is freelancer.com where I started my freelance writing hobby. This site allows copywriters to review and place their bids on various listed jobs. I shall recommend beginners who want to make money from copywriting works to check this website. There are other several online sites where you can find various types of jobs relating to article writing projects. Some of the popular ones are,

i. elance.com;

ii. guru.com;

iii. peopleperhour.com;

How to bid for the projects

Once you have known where to find the writing assignments you are to learn the tricks and tips to bid for the projects. Firstly you should read the bid document thoroughly to have a clear understanding of your client’s requirements so that you can convince him with your points how you are best suited for his project. Secondly, you have to prove to your prospective client how conversant you are regarding the topic for which he wants his web contents to be written and also your web-writing skills. The best way to do this is to send along with the bid samples of your past work relating to the topic, if there is any, or about any subject of his interest. It is also advisable not to take up any writing assignment without having some money upfront from your clients.

Conclusion

One of the most difficult problems that successful website copywriters have to keep up with in their writing profession is to keep their commitments of writing quite a large numbers of quality articles daily, that they are called upon to produce. To tackle this, my important advice to the new website copywriters is that they have to choose carefully the subjects of their interests and within their knowledge bases that they can turn out at a faster pace to make a decent earning. Nevertheless, at the end of the day more you write the better you earn and hence you are to keep on writing.

My another crucial advice to the freelance website copywriters is that in order to build up an article bank, which may eventually serve as future samples for bidding for writing assignments, they should join some good article writing website like hubpages.com, which is totally free and start publishing there, web articles on any subjects of their liking. Apart from helping you to build up an article bank in your efforts for becoming a successful copywriter, this website also gives you opportunity to make money automatically from these published articles.